AXA Design Thinking

— Design culture at scale

The premise: Not teaching tools. Changing reflexes.

Teams began framing problems differently, asking user questions earlier, involving design at the start of projects rather than at the end.

Mission
Training

Year
2026

Shifting reflex from solution to problem

"This training has helped evolve the way we work by giving us a fresh perspective. It helps us approach topics from multiple angles, fostering a more cross-functional and structured approach."

— Participant
"I would start with a research and immersion phase in our projects: collecting qualitative feedback and data."

— Participant
"Conviviality, theoretical input and concrete tools. A truly collective experience."

— Participant
"It gave me ideas for workshops to set up to move projects forward."

— Participant
"I'm discovering a new way of approaching problems."

— Participant
"I would take the time to ask myself the right questions before diving in."

— Participant
"I would apply the techniques and tools discovered during the training in my upcoming projects, particularly in the testing and customer needs phases."

— Participant
"Good theoretical input and regular hands-on practice. A supportive facilitation style."

— Participant