Printemps x Tommy Hilfiger
The concept: An immersive virtual runway experience for an exclusive Tommy Hilfiger × Printemps collaboration. Users walk a 3D catwalk, clicking any outfit reveals an outfit, or a video, and a direct path to purchase.
Art direction & creative brief. I drove the creative vision and briefed the agency with e-merch team.
Mission
Art Direction & creative brief
Year
2023
The experience proved the commercial value of immersive editorial and directly enabled Printemps to sell new branded placements to partner brands.
